Livestock Management Solutions in Eau Claire, WI

Enhancing Livestock Efficiency with RFID Technology Since 1983

Welcome to I.D.ology — your trusted partner in livestock management solutions in Eau Claire, WI. We’ve been committed to helping farmers, ranchers, and animal care professionals improve their operations with smarter, faster, and more efficient technology since 1983. That means that whether you’re running a dairy farm in the rolling countryside outside Fall Creek, managing beef cattle in the Missouri Basin or tracking animal health in the Florida Panhandle, we’re here to support you with advanced identification tools that make a difference.

We also specialize in RFID (Radio Frequency Identification) technology, and we’re proud to be the only U.S.-based manufacturer of RFID readers. Our systems are designed to reduce labor, increase data accuracy, and be robust with a graphite fiber laminated wand. Electronic ID help you make informed decisions that lead to healthier herds and higher profitability.

Your Herd, Clearly Identified – Contact Us

Look Up Lightningrod 40

Made in the USA — The Only RFID Readers Built Here at Home

At I.D.ology, we don’t just distribute RFID equipment — we build it. Our LightningROD™ Readers and innovative PELIT® implants are crafted with precision, ensuring the quality and durability you need to keep up with your day-to-day demands. When you’re managing livestock in Wisconsin’s unpredictable climate — from harsh winters to humid summers—you need tools you can rely on.

By manufacturing our products right here in the United States, we maintain total quality control while offering something truly unique to our customers: localized support, fast turnaround times, and cutting-edge tech that reflects decades of agricultural insight.

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SMARTER HERD MANAGEMENT WITH THE LOOK-UP LightningROD™

You already know that finding animals who need treatment or attention can take up valuable time. That’s where our Look-Up LightningROD™ makes a real impact. This reader allows you to:

  • Load your entire herd to gain instant access to farm identification numbers.
  • Pre-load an action list so you can locate animals that need attention.
  • Quickly identify and confirm visible ear tag numbers on-site.
  • View a shortened, real-time list of animals still to be found.
  • Download the updated data to your mobile device or tablet for seamless record keeping.

In short, this isn’t just about reading tags — it’s about improving workflow, reducing error, and helping you get more done in less time.

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How Our RFID Technology Pays for Itself

When we say our systems help boost your bottom line, we mean it. Here’s how:

  • Fast: The speed of electronic ID saves countless man-hours, freeing up labor for other essential farm tasks.
  • Accurate: Every scan delivers precise data that helps you manage feeding, breeding, medical treatment, and culling more effectively.
  • Automated: Say goodbye to piles of paperwork. Our solutions integrate directly with record keeping systems, allowing easy data transfers and faster access to critical information.
  • Compliant: Our tools meet all relevant USDA, FDA, ICAR, FCC, and international standards, helping you stay compliant without adding hours to your day.

Whether you’re located in rural Eleva, or the outskirts of Tulare, this system delivers value that speaks to the needs of Wisconsin & California farmers who take pride in doing things right — and doing them efficiently.

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RFID and Livestock ID Products for Every Operation

We know that not every farm or animal operation looks the same. That’s why our lineup includes versatile RFID products suited for a wide range of needs.

For Agricultural Use

  • LightningROD™ Readers
  • 23mm Bioglass HDX PELIT® Implants
  • Bio-Polymeric PELIT® Implants (HDX & FDX)
  • Eartag Buttons (HDX & FDX-B)
  • HerdStrong System – Including boluses, readers, and software

Whether you’re tracking a small herd or managing large-scale operations across multiple sites, we’ve got the tools to streamline your efforts.

Your Herd, Clearly Identified – Contact Us

For Companion Animal Care

We also serve the veterinary and animal care community with advanced identification systems for small animals:

  • AniCare System PELIT® Implants: Include the database phone number for easy contact.
  • Handy Reader PT-280 & PalmScan PS-100V8TBT: Reliable handheld readers for use in clinics or on-site.
  • Pet Track-PRT Software: A powerful companion system for detailed tracking.
  • 8mm & 12mm PELIT® Implants: Available in sterile packs for safe, easy administration.

From clinics in downtown Eau Claire to mobile vet practices serving the Chippewa River Valley, our solutions bring simplicity and security to animal identification and recovery.

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The Advantage of Working with I.D.ology

Being located in Eau Claire gives us an edge — we understand the pace and challenges of agricultural life here. From navigating local regulations to dealing with seasonal herd management cycles, we’re tuned in to the needs of Wisconsin’s dairy farming community. So when you work with I.D.ology, you get:

  • Made-in-USA quality
  • Decades of industry experience
  • Rapid customer support
  • Reliable data integration and compliance tools
  • Custom solutions built to match your specific goals

And with our guiding motto, “Identify with it,” we’re here to help you do just that — identify smarter, work faster, and make better decisions every day.

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Proudly Serving

Eau Claire, WI • Altoona, WI • Chippewa Falls, WI • Menomonie, WI • Lake Hallie, WI • Fall Creek, WI • Mondovi, WI • Bloomer, WI • Stanley, WI • Osseo, WI • Durand, WI • Minneapolis, MN • Saint Paul, MN • Chippewa County, MN • Dunn County, MN • Buffalo County, MN

Frequently Asked Questions

How does RFID improve livestock management?

RFID streamlines the entire identification process, making it faster and more accurate. With just one scan, you get a wealth of data—from health history to breeding records—which improves decision-making and animal care.

Is your equipment suitable for harsh outdoor conditions?

Yes. All of our readers and tags are built for rugged use. They hold up to wet, cold, and dusty environments, which is especially important in the changing seasons of Eau Claire and across the country as well as in surrounding rural areas.

Can I use your products with my current livestock software?

In most cases, yes. Our systems are designed to integrate with commonly used recordkeeping and management platforms. We’ll help ensure compatibility.

What kind of support do you offer after purchase?

We provide full customer support, including setup help, troubleshooting, and training. And since we’re local to Wisconsin, you get a quicker, more personal response than with overseas brands.

Do you offer customized RFID solutions?

Absolutely. Whether you’re a small-scale producer or operating across multiple properties, we can tailor systems to meet your specific herd size, animal types, and management goals.

Partner with a Company That Understands Your Operation

At I.D.ology, we’re proud to serve the hardworking agricultural and animal care communities of Eau Claire and the greater nationwide region. With a focus on precision, performance, and practical application, our livestock management solutions in Eau Claire, WI are designed for real-world success. So if you’re ready to take control of your data, reduce your workload, and get more out of every hour on the farm, let’s talk. All you have to do is contact us today to learn more about how our RFID technology can work for you. We’re ready when you are!

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